In 2018 Ford will introduce a new 3.0L diesel engine to the F-150 pickup truck range, with GMC also following suite with a 1.6L turbo-diesel engine for the Terrain SUV. Light duty pickup trucks and SUVs accounted for 63% of sales in 2016, and these additions of new clean diesel options are set to boost the diesel market share in the US.

 

[Source: Diesel Technology Forum, Jan 2017]

http://www.dieselforum.org/news/surprises-in-detroit-new-options-boost-confidence-and-consumer-choices-for-diesel-technology-in-u-s-market